KMID : 0380620160480050479
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Korean Journal of Food Science and Technology 2016 Volume.48 No. 5 p.479 ~ p.485
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Exploration of sensory perception for instant Mulnaengmyeon broth using the sorting task
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Lee Soh-Min
Kim Jin-Young Kim Kwang-Ok
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Abstract
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The objective of this study was to explore the current market of instant mulnaengmyeon broths by understanding product perceptions, using the sorting task followed by a description task. Fourteen instant mulnaengmyeon broths that were available in the market were used in the study. The sorting task was performed by 29 subjects, with some of them having prior experience as trained descriptive panelists. The results of this study showed that unless the sample had a very distinctive ingredient in its broth, commercially available mulnaengmyeon broths were mainly divided into products that are likely to be familiar to public versus products that are less exposed. In addition, concentrated broths were shown to possess characteristics that were different from those of other samples. The inclusion of subjects who had experience as trained panelists allowed to partially overcome the problem of validity of the terms derived from naive consumers.
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KEYWORD
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sorting task, mulnaengmyeon, product perception, trained and untrained consumer
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